We were founded on a series of beliefs:

A great product and a great team is now a commodity.

But a great brand is the new competitive advantage.

Far too many startups ignore this.

We’re here to change that by building brands that people love.

We do this by producing content (a lot of it) that makes people feel inspired, educated, and empowered.

And they share it with all of their friends.

And talk about it at barbecues.

And then wear your merch to the gym.

Happy Thursday.

We have a few goals for every startup we work with:

Goal 01: Product-Channel-Fit
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Discover the perfect content style and channel mix for your startup.

Goal 02: Distribution Channel Mix
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Develop a scalable distribution strategy and playbook based on our expertise and insights.

Goal 03: Unit Economics
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Measure and report on the success of your marketing efforts.

Here's how we do it:

Strategy
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We deploy small, dedicated teams to each client, overseen by a senior, C-Level marketing executive.

We develop your content strategy and editorial calendar to connect with your target persona on a deep, emotional level and properly position your product.

Full-Stack Production & Design
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We own the end-to-end content creation process, including video planning and production, drafting, editing, writing, and publishing.

We run your website, social media channels, blog, newsletter, and digital community.

Optimization
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We track performance on a monthly basis across social, email, and on-site while leveraging industry and portfolio data to consistently improve the content and results.

Hand-Off
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Once the marketing foundation is built, optimized and proven, we source and hire the right marketing director from our private network of CMOs to lead your internal team.

After that candidate or team is placed, we train them on our now-proven strategy and workflows and finally off-board ourselves.

Our sweet spots:

ContentLong & short-form video
Podcast
Social media management
End-to-end production

DesignWebsite design
Lead pages
Graphic content

Editorial‍Blog
Newsletter

Retention‍Email marketing
SMS marketing
Digital community

Who we work with:

Early-Stage StartupsWe primarily work with pre-seed through Series A-stage B2B, B2C, and DTC brands.

Venture FundsWe partner with select VC Funds to work with their portfolio companies. Additionally, we frequently work with the fund themselves for rebranding and website design services.

Startup StudiosWe partner with leading Startup Studios to help develop their playbook, brand and marketing engine to attract world-class EIRs. Additionally, we work with studios to help bring their portfolio companies to market.

Frequently asked questions:

Do I need to handle any of the production or posting?

No, you just show up for one hour a week. We handle everything from creation to distribution.

How do you produce technical content that is valuable to my audience?

Our entire first month is dedicated to strategy, campaign development, asset creation, market research, etc. through a series of workshops and strategy sessions. Months 2-6+ dedicated to distribution and iteration as we learn and grow.

How is this different from hiring a Head of Content?

We offer a holistic solution, tailored to deliver ROI, without the long-term commitment or high costs (typically $150k+ salary).

How long is the engagement and what does it cost?

We charge $8k/mo and start with a 20-episode minimum. Expect it to take roughly 6 months to get through your first 20 episodes. After that, you can pause, cancel, or just keep going.

What platforms will my content be on?

Spotify, Apple, YouTube, TikTok, Instagram, LinkedIn, Twitter, your blog, and your newsletter.

Who do you work with?

Seed and Series-A stage founders, VCs, startup studios, and agencies in the tech space.

Who produces your content?

We’ve hired the best producers, content writers, and Emmy-Award winning editors (3,000+ applicants this year) and built a robust process to ensure the highest quality and volume.

Why should I work with you?

You know the power of having your own podcast, newsletter, daily content on social media, and a weekly blog. In 2024, becoming a thought leader is the best way to deepen and strengthen key relationships with customers, investors, and top-tier talent. But, finding the time and resources to produce and distribute all of this content every day is extremely daunting. So we do it all for you. All you need to do is show up for one hour a week to record your episode, and we take care of everything else, including booking, recording, editing, and posting.