One of the biggest YouTubers in the world, Samir Chaudry, said it on Mark Brazil's podcast: "Podcasts are for Instagram now."Discrediting Spotify. Discrediting Apple. The whole CPM, monthly-downloads, mid-roll-ad world is on its way out.In Episode 01 of The Podcast Podcast, Jake Hurwitz and Jonathan Baer sat down to talk about what that actually means for anyone building a show in 2026.Discussed:

• Why every new show should be designed backwards from the clips
• How to structure a 90-minute episode when the clips are the actual product
• The exact platform-by-platform posting strategy for new shows
• The 3-phase playbook we use at Thursday Labs to grow new podcasts to 25k followers
• Why Joe Rogan doesn't post his own clips
• Why brands are still doing CPM math when they should be running creator deals

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